Yes — when it’s structured correctly.
Businesses using lead gen properly see:

• Up to 77% better conversion with marketing automation (Gartner, 2023)

• 43% higher ROI from outsourced vs. internal-only efforts (UpLead, 2025)

• An average of 1,877 leads/month (CallPage, 2025)

It works — if your strategy, offer, and follow-up are clear.

It’s often a mix of:

• Leads not being followed up (44% of reps are too busy – Salesforce, 2022)

• Poor targeting or unclear ideal customer profiles

• Sales reps lacking skills in rapport building, qualification, and nurturing

It’s not always the leads — it’s how they’re handled.

Yes — but adoption lags behind the US and Europe.
Australia has:

• AUD 2.67 billion+ in annual internet advertising (Callbox, 2024)

• High engagement, but slower uptake of automation and AI

• A more conservative business culture around tech and outsourcing

There’s demand — but execution and education are often missing.

The combination of:

• Clear targeting (ideal customer profile)

• A strong offer and landing page

• Fast, structured sales follow-up

• Alignment between marketing, website, and sales

Lead gen is the engine — sales is the ignition.

Best results come from great leads + capable salespeople.

Ask yourself:

If you answered “No” to more than 2 — fix those before investing heavily.

• Get your clarity first (target market, message, funnel)

• Build a repeatable sales process — not just hope for replies

• Treat lead gen as an amplifier, not a silver bullet

Good lead gen doesn’t save a bad offer — but it can scale a great one.

Each pack requires a minimum engagement of 2–3 months, depending on the program. This allows us to deliver real results rather than surface-level activity

Absolutely. If your business evolves mid-way through, we can adapt your package or upgrade you to the next level to match your new goals

Coaching is delivered 1-on-1 with a founder (Steven or partner). You get focused, personalised support — no generic group webinars